Summary

As part of a school project, three classmates and I developed a full rebranding concept for an existing bar in Lucerne. As part of this process, we defined a new brand identity, including the name Coast Hub and the slogan “you belong”.

The goal was to create a brand that appeals to a young target audience, which is reflected in the playful and vibrant design approach.

Together, we brought the brand to life across multiple touchpoints. From the interior design concept and menu card to printable stickers, a style guide, and a landing page.

The entire project can be found here: https://drive.google.com/drive/folders/1Av9qSx58ctUQYbf6fBMcV-9y-PcA9Hsi?usp=sharing