Summary – Brand Identity For Lumicakes

As part of my final apprenticeship project (IPA), I developed a complete brand identity and produced three videos for the brand Lumicakes within a period of ten days.

Lumicakes is a home-based pastry business, where the owner creates custom cakes with great attention to detail. For this project, I designed a logo and created a mini corporate design manual to define the visual identity.

In addition, I visited her workspace to film the baking process and capture authentic behind-the-scenes footage. Based on this material, I produced an image video as well as two short-form videos for social media, highlighting both the quality and the personality behind the brand.

The entire project can be found here: https://drive.google.com/drive/folders/13kC3-KRTKBaQwpeA7Sio6CZjmRJStWfK?usp=sharing